马来西亚 Moët Hennessy Diageo (MHD) 在2月8日迎来 Hennessy Renewal of Hope 新春重头戏。这项农历新年活动Desa Parkcity的Plaza Arkadia广场举行,也正是农历正月十五元宵节。
在这场重头活动中,全球畅销的干邑品牌向民众大派年柑,人们只须捐赠RM1便可以在健康、财富、人际关系、事业、个人、企业、家居和旅游8大类别中的任何一个类别许下心愿,希望梦想成真,如愿以偿。
随着新春活动告一段落, Hennessy也特别赠送奖品给8大类别的幸运儿。这些奖品包括余仁生礼券(健康)、宝光首饰礼券(财富)、餐饮礼券(人际关系)、职场规划座谈会门票(事业)、服饰礼券(个人)、现金(企业)、IKEA礼券(家居)以及假期配套(旅游) 。
为了讨个吉利,这些好礼合计RM38,888, 在华人传统当中,属于兴旺的数字。 此外,此次活动也改变了元宵节的传统习俗,将抛柑仪式替换成Hennessy 则选择布施。Hennessy把大众索取年柑的乐捐全数捐给马来西亚领先的食物银行Lost Food Project。Lost Food Project是马来西亚食物银行的榜首,负责挽救将被填埋的含营养食物,并将其食物派给有需要的人。同时,年柑果皮和残渣会捐给GroundControl供环保用途。
马来西亚MHD 董事经理Thomas Bouleuc 表示,Hennessy即入乡随俗,融入当地文化并且回馈给社会。Renewal of Hope是大伙们对促使Hennessy成为世界领先干邑的顾客之承诺,也是250多年来,依旧遵循传统及追求热忱、精准和完美的写照。
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